Spotlight: Surprise citizen press conference
/Spotlight: Surprise citizen press conference
To invite citizens to share their thoughts, as well as celebrate those who do, Parti Co-op organized a pop-up press conference in Seoul, South Korea. Whenever someone stepped onto its platform, a group of Parti's journalists began snapping photos, recording their remarks, and generally treating them like a celebrity. The ruckus drew people’s attention and led to more participation. The Surprise Citizen Press Conference sent a clear message that citizen feedback was welcomed and celebrated, in a fun and novel way.