Spotlight: Don't be afraid to advertise
/Spotlight: Don't be afraid to advertise
The Neighborland and CitizenLab platforms regularly achieve strong, representative participation rates for local governments. Their secret? The operators spend money on ads to reach people who might not otherwise learn about the engagement process. While not every government can afford or is allowed to run paid ad campaigns, you might want to consider it. Online ads can help you reach large numbers of people affordably, and can be tailored to reach different audiences.
